The Art of Segmentation – Data Drilling

Data capture is a cumbersome process, but once done, it requires to be mined and monetized to drive the real benefit. Data drilling is now becoming a highly specialized activity that could have a huge positive impact on your business. Data is all over the place and is of many kinds. Data from stores, consumer […]

Swarnamahal launches ‘Golden Moments’ loyalty program in partnership with Mobiquest

Source Credit ( – Swarnamahal CEO Dinesh Fernando, Ben Holdings Chairman Alex Lovell, Ben Holdings Operations Director Paul Kelly, Mobiquest Founder/COO Sabina Kamal, Ben Holdings Chief Strategy Officer Maheshi Anandasiri and Mobiquest National Head CRM Deepika Lakshmi Swarnamahal Jewellers, a Ben Holdings Company, has launched ‘Golden Moments’,one of the first loyalty programslaunched by a Sri […]

Don’t you wish you could fast track your business?

  It’s right time to put the full power of technology behind One-to-one marketing. One-to-one marketing is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. To harness the true benefits of one-to-one marketing strategy the […]

M’loyal Drives high ROI for Retail Brands

M’ loyal, the leading player in the mobile loyalty and data analytics space is mining huge data loads for Retail Brands in India. Retail consumer analytics is a key driver of marketing budgets in the US. Instant offers based on real time data capture can uplift sales, while saving on costs of random marketing communication. […]