NEW DELHI, November 27, 2011: MobiQuest, a leading enterprise mobility solutions company, proudly announced that its flagship mobile loyalty platform – M’Loyal was awarded the best Digital & Mobile Marketing Platform in Retail at World Brand Congress / Digital & Mobile Summit in Mumbai.
The award was received by CEO, Vineet Narang, at the World Brand Congress Awards ceremony at Taj Lands End, Mumbai. World brand Congress is the single largest rendezvous of best brains behind some of the world’s most successful and sought after brands. The event had CMOs from around the globe sharing ideas, thoughts and strategies for the new Digital, Social & Mobile Marketing world.
M’loyal today has more than 5 million consumers on its network. It is present at more than 10,000 Point of Sale terminals tracking loyalty and redemptions of consumers across leading brands in the country. “Indian retail industry has been operating in a monopolistic world with less competition and not so demanding consumer. The landscape is changing now. With new brands coming in and Indian consumer becoming selective, there is a need to acquire your own customers, know them, track customer behaviour and engage them with relevant offers. ” Vineet Narang, CEO, MobiQuest said, “M’Loyal, allows brands to build a database of most relevant and visiting customers, tag each customer bill to identify, track and measure customer pulse.”
According to Sabina Kamal, COO of MobiQuest, “We are enhancing our technology and analytics engine all the time and are honoured to achieve this award. It will motivate our team to do much more innovative stuff in this emerging area of Mobile Loyalty, Couponing and Analytics.”
MobiQuest has created one of its kind Loyalty & Customer Acquisition infrastructure to help brands acquire customers at their POS, Social Media, Web & Shop in Shop formats using handheld devices. M’loyal is a comprehensive platform combining tools across media to analyze consumer purchase patterns and increase redemptions and repeat purchase for the brand.
MobiQuest is a leading enterprise mobility solutions company. The company has 2 leading mobility platforms in the market – M’Apps and M’Loyal. M’apps enables last mile data capture using mobile devices. M’loyal is a mobile loyalty platform. MobiQuest is a Mumbai Angels funded start-up, on its growth path. The company today has 75+ large companies using its mobile technology, touching more than 5 million individual phones. Mobiquest has recently started international expansion by setting up local presence in South Africa.