Paytm mLoyal

Customer Loyalty Program, Customer Loyalty Program Solution, Reward Program, Reward Program Software, Loyalty Program Software, Loyalty Program Platform, Reward Program Software

Deliver Highly Personalised Customer Experiences & Drive Business Growth

A comprehensive Omnichannel Loyalty Sales & Marketing Platform to unlock growth & build closer relationships with your customers to Drive Higher Repeat Sales

Host your loyalty program on Paytm app and stay consumer-ready with data-driven artificial intelligence-powered technology.

Create a 360 degree Customer View with Paytm m’Loyal™

The Complete Loyalty
Marketing & CRM Suite

Customer Acquisition Cloud (CAC)™ Solutions

Our Customer Acquisition Cloud (CAC)™ solutions enable brands to leverage channels across social, mobile, the web, offline and traditional media to acquire, track and convert potential customers into real shoppers.

Last Mile Data Capture

Paytm m’loyal helps you understand:

  • Who your customers are?
  • How frequently customers visit your online/offline store
  • How much are your customers spending?
  • Top & least performing channel
  • How to reduce customer loyalty management overhead & improve ROI

CRM & Member Management

Paytm m’loyal’s CRM interface helps you:

  • Manage Store Accounts
  • Manage Loyalty Members Database
  • Run Feedback & Referral Schemes
  • Data Sanitization
  • Enriching Customer Profiles

OmniChannel Connectors

Paytm m’loyal can be easily integrated with your POS systems, web, social, mobile, market places & offline channels to stitch each of your customer touchpoints. It comes with built-in widgets, utilities and software components to capture vital customer details.

Loyalty Branding & Marketing

From coming up with innovative program names, logos and tag lines to online advertisements, social media proliferation, and appropriate use of QR codes & digital media, we drive higher visibility and build winning loyalty programs

Create your own Omni-Channel Loyalty Program

  • Create your own omni-channel brand loyalty program instantly and go live across all stores
  • Configure any kind of loyalty program – points based, frequency based, discount based, multi-tier, item based and more..
  • Configure and integrate with your POS, Social media, Website, Ecommerce and mobile
  • Structure your Redemption parameters and offers
  • Connect with complimentary brands for Cross Promotion

Customer Engagement Cloud (CEC) Solutions

Customer Engagement Cloud (CEC)™ is an ROI tracker and a real-time one-2-one campaign management solution.

Inbuilt Campaign management tool allows you to cluster your data with as many Permutations / combinations possible. Cluster based ROI is available in real time to plan the next campaigns based on cluster performance.

Precision Mktg Framework (PMF)

Precision Mktg Framework (PMF)™ help brands understand consumer behavior, product preference, quantitative and subjective factors to define the right communication for all types of consumers.

Consumer Loyalty Mobile App (CLMA)

Personalised customer loyalty mobile apps allow customers to view their transaction history, points, messages, notifications, brand ads as well as access brand social channels and eligible coupons & rewards.

Shopper WebLounge (SWL)

A comprehensive member portal that allows members to check their loyalty points, messages, coupons and rewards. It comes with an in-built shopping cart, rewards store and mobile couponing engine.

Customer Rewards Cloud (CRC)

Our Customer Reward Cloud (CRC) enable brands to choose from 250+ different kinds of schemes and loyalty logics to offer their customers. It also helps brands gain valuable insights into consumer buying behavior and impact the lifestyle

Loyalty & Business Intelligence (LBI)

“LBI” is well-thought loyalty rules & intelligent schemes engine ensures your loyalty & engagement efforts move in the same direction. It helps you:

  • Flexibility to create a Point/Stamp/Rewards based program
  • Setup Offer Structure for all Clusters
  • Configure Business / Communication Rule
  • Define Customer Lifecycle Automation Workflow

Data Analytics Manager (DAM)

DAM is a real-time data analytics & clustering tool that offers:

  • Daily analytics on program performance
  • Predictive analysis & recommendations
  • Visual analytics on store performance, consumer cluster performance, ROI and more
  • Useful insights into loyalty members, loyalty purchases, repeat sales, top member contribution to the business & point analysis

Rewards Store

Available across all smartphone devices, online and on social media, Rewards Store™ offers an online/mobile infrastructure to help brands create a rewards ecosystem. Brands can simply pull in vouchers/offers from complementary brand partners or their own ecosystem. They can also create targeted rewards for different customer clusters. Reward with Points, Cash-backs or gift vouchers

How Paytm m’loyal Works?

The most comprehensive Loyalty & Marketing Platform you can bank on!

Why Choose Paytm m'loyal™ ?

Open your brand to the limitless customer engagement
possibilities with Paytm m’loyal

Trusted Loyalty Partner

100 Million+ Loyalty members, 300+ Brands Engaged & ₹161 Billion+ Loyalty Sales

One Platform – Multiple Uses

Drive end-to-end customer engagement from one powerful dashboard.

Scale Up with the Paytm App

Launch your Loyalty Program on the Paytm App and increase reach, enrolments, redemptions and a host of benefits to your customers & influencers

Hasslefree POS Integration

Supports quick & easy integration with a wide range of billing systems.

Let Customers Pay With Points

Let customers use their mobile phones to earn & burn points without using cash with the Paytm App.

Increase ROI for your Business

Gain valuable insights for faster decision-making & reduce operating costs.

Customer Loyalty
Industry Segments

Food & Beverage


Fashion & LFR

Health & Wellness





Create Successful Trade loyalty &
Channel Reward Programs




Sales Representatives / Employees

Awards & Recognitions

Innovation in Loyalty

AIMIA Loyalty

Best CRM Technology

India Retail

Amity Global Leadership


Innovation in Mobile app for Enterprises

Aegis Graham Bell

Entrepreneurship Award

Indira International

Best Customer Loyalty

Customer Loyalty

Top 25 Big Company

CIO Outlook Asia

Best Loyalty Solution Award

Star Retailer Award

Success stories

Orchid Hotels

Mr. Vishal Kamat
Director, The Orchid Hotel

MobiQuest has helped us to have an insight and optimum utilization of our existing vast database .

Read more

Numero Uno

Mr. Pankaj Saini
Marketing Head

With over 200 stores across India, we have been strategically defining, bifurcating & targeting customers on basis of various parameters for overall growth of the organization.

Read more

Mohanlal Sons

Mr. Mayank Mohan


It has been a fruitful association with Mobiquest Technologies and we have partnered with them since 5 years.

Read more

Kalpana sarees

Saurab Manglani

Marketing Lead

Sixty Five percent of our customers are loyal customers and managing their experience with us is the most important function at Kalpana.

Read more

Red Chief

Mr. Raman

VP, India Retail Business

We have the complete analysis of our customers’ right from their first transaction and their life cycle

Inc.5 Shoes

Mr Amin Virji

Support is quite strong, thanks to live ticketing and support mechanism from the entire team!.

Read more

Start The Next Chapter
In Your Growth with Paytm-m’Loyal™

Trusted by over 390+ brands
at 2000+ locations