personalising the xperience for
96 million members
you may not know what your customers want.but m’Loyal does.
Comprehensive Omni-Channel Loyalty Analytics & Marketing Platform
Paytm mLoyal
Host your loyalty program on Paytm app and stay consumer-ready with data-driven artificial intelligence-powered technology.
Create a 360 degree Customer View with Paytm m’Loyal™
The Complete Loyalty
Marketing & CRM Suite
Customer Acquisition Cloud (CAC)™ Solutions
Our Customer Acquisition Cloud (CAC)™ solutions enable brands to leverage channels across social, mobile, the web, offline and traditional media to acquire, track and convert potential customers into real shoppers.
Last Mile Data Capture
Paytm m’loyal helps you understand:
- Who your customers are?
- How frequently customers visit your online/offline store
- How much are your customers spending?
- Top & least performing channel
- How to reduce customer loyalty management overhead & improve ROI
CRM & Member Management
Paytm m’loyal’s CRM interface helps you:
- Manage Store Accounts
- Manage Loyalty Members Database
- Run Feedback & Referral Schemes
- Data Sanitization
- Enriching Customer Profiles
OmniChannel Connectors
Paytm m’loyal can be easily integrated with your POS systems, web, social, mobile, market places & offline channels to stitch each of your customer touchpoints. It comes with built-in widgets, utilities and software components to capture vital customer details.
Loyalty Branding & Marketing
From coming up with innovative program names, logos and tag lines to online advertisements, social media proliferation, and appropriate use of QR codes & digital media, we drive higher visibility and build winning loyalty programs
Create your own Omni-Channel Loyalty Program
- Create your own omni-channel brand loyalty program instantly and go live across all stores
- Configure any kind of loyalty program – points based, frequency based, discount based, multi-tier, item based and more..
- Configure and integrate with your POS, Social media, Website, Ecommerce and mobile
- Structure your Redemption parameters and offers
- Connect with complimentary brands for Cross Promotion
Customer Engagement Cloud (CEC) Solutions
Customer Engagement Cloud (CEC)™ is an ROI tracker and a real-time one-2-one campaign management solution.
Inbuilt Campaign management tool allows you to cluster your data with as many Permutations / combinations possible. Cluster based ROI is available in real time to plan the next campaigns based on cluster performance.
Precision Mktg Framework (PMF)
Precision Mktg Framework (PMF)™ help brands understand consumer behavior, product preference, quantitative and subjective factors to define the right communication for all types of consumers.
Consumer Loyalty Mobile App (CLMA)
Personalised customer loyalty mobile apps allow customers to view their transaction history, points, messages, notifications, brand ads as well as access brand social channels and eligible coupons & rewards.
Shopper WebLounge (SWL)
A comprehensive member portal that allows members to check their loyalty points, messages, coupons and rewards. It comes with an in-built shopping cart, rewards store and mobile couponing engine.
Customer Rewards Cloud (CRC)
Our Customer Reward Cloud (CRC) enable brands to choose from 250+ different kinds of schemes and loyalty logics to offer their customers. It also helps brands gain valuable insights into consumer buying behavior and impact the lifestyle
Loyalty & Business Intelligence (LBI)
“LBI” is well-thought loyalty rules & intelligent schemes engine ensures your loyalty & engagement efforts move in the same direction. It helps you:
- Flexibility to create a Point/Stamp/Rewards based program
- Setup Offer Structure for all Clusters
- Configure Business / Communication Rule
- Define Customer Lifecycle Automation Workflow
Data Analytics Manager (DAM)
DAM is a real-time data analytics & clustering tool that offers:
- Daily analytics on program performance
- Predictive analysis & recommendations
- Visual analytics on store performance, consumer cluster performance, ROI and more
- Useful insights into loyalty members, loyalty purchases, repeat sales, top member contribution to the business & point analysis
Rewards Store
Available across all smartphone devices, online and on social media, Rewards Store™ offers an online/mobile infrastructure to help brands create a rewards ecosystem. Brands can simply pull in vouchers/offers from complementary brand partners or their own ecosystem. They can also create targeted rewards for different customer clusters. Reward with Points, Cash-backs or gift vouchers
How Paytm m’loyal Works?
The most comprehensive Loyalty & Marketing Platform you can bank on!
Why Choose Paytm m'loyal™ ?
Open your brand to the limitless customer engagement
possibilities with Paytm m’loyal
Trusted Loyalty Partner
100 Million+ Loyalty members, 300+ Brands Engaged & ₹161 Billion+ Loyalty Sales
One Platform – Multiple Uses
Drive end-to-end customer engagement from one powerful dashboard.
Scale Up with the Paytm App
Launch your Loyalty Program on the Paytm App and increase reach, enrolments, redemptions and a host of benefits to your customers & influencers
Hasslefree POS Integration
Supports quick & easy integration with a wide range of billing systems.
Let Customers Pay With Points
Let customers use their mobile phones to earn & burn points without using cash with the Paytm App.
Increase ROI for your Business
Gain valuable insights for faster decision-making & reduce operating costs.
Customer Loyalty
Industry Segments
Food & Beverage
Luxury
Fashion & LFR
Health & Wellness
Electronics
Entertainment
Mall
BFSI
Create Successful Trade loyalty &
Channel Reward Programs
Dealers
Influencers
Resellers
Sales Representatives / Employees
Awards & Recognitions
Innovation in Loyalty
AIMIA Loyalty
Summit
Best CRM Technology
India Retail
Award
Amity Global Leadership
Amity
Global
Innovation in Mobile app for Enterprises
Aegis Graham Bell
Entrepreneurship Award
Indira International
Innovation
Best Customer Loyalty
Customer Loyalty
Summit
Top 25 Big Company
CIO Outlook Asia
Pacific
Best Loyalty Solution Award
Star Retailer Award
Success stories
Start The Next Chapter
In Your Growth with Paytm-m’Loyal™
In Your Growth with Paytm-m’Loyal™
