Paytm mLoyal

Deliver Highly Personalised Customer Experiences & Drive Business Growth

A comprehensive Omnichannel Loyalty Sales & Marketing Platform to unlock growth & build closer relationships with your customers to Drive Higher Repeat Sales

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Host your loyalty program on Paytm app and stay consumer-ready with data-driven artificial intelligence-powered technology.

Create a 360 degree Customer View with Paytm m’Loyal™

The Complete Loyalty
Marketing & CRM Suite

Customer Acquisition Cloud (CAC)™ Solutions

Our Customer Acquisition Cloud (CAC)™ solutions enable brands to leverage channels across social, mobile, the web, offline and traditional media to acquire, track and convert potential customers into real shoppers.

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Last Mile Data Capture

Paytm m’loyal helps you understand:

Who your customers are?
How frequently customers visit your online/offline store
How much are your customers spending?
Top & least performing channel
How to reduce customer loyalty management overhead & improve ROI

CRM & Member Management

Paytm m’loyal’s CRM interface helps you:

Manage Store Accounts
Manage Loyalty Members Database
Run Feedback & Referral Schemes
Data Sanitization
Enriching Customer Profiles

OmniChannel Connectors

Paytm m’loyal can be easily integrated with your POS systems, web, social, mobile, market places & offline channels to stitch each of your customer touchpoints. It comes with built-in widgets, utilities and software components to capture vital customer details.

Loyalty Branding & Marketing

From coming up with innovative program names, logos and tag lines to online advertisements, social media proliferation, and appropriate use of QR codes & digital media, we drive higher visibility and build winning loyalty programs

Customer Engagement Cloud (CEC) Solutions

Customer Engagement Cloud (CEC)™ is an ROI tracker and a real-time one-2-one campaign management solution.

Inbuilt Campaign management tool allows you to cluster your data with as many Permutations / combinations possible. Cluster based ROI is available in real time to plan the next campaigns based on cluster performance.

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Precision Mktg Framework (PMF)

Precision Mktg Framework (PMF)™ help brands understand consumer behavior, product preference, quantitative and subjective factors to define the right communication for all types of consumers.

Consumer Loyalty Mobile App (CLMA)

Personalised customer loyalty mobile apps allow customers to view their transaction history, points, messages, notifications, brand ads as well as access brand social channels and eligible coupons & rewards.

Shopper WebLounge (SWL)

A comprehensive member portal that allows members to check their loyalty points, messages, coupons and rewards. It comes with an in-built shopping cart, rewards store and mobile couponing engine.

Customer Rewards Cloud (CRC)

Our Customer Reward Cloud (CRC) enable brands to choose from 250+ different kinds of schemes and loyalty logics to offer their customers. It also helps brands gain valuable insights into consumer buying behavior and impact the lifestyle

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Loyalty & Business Intelligence (LBI)

“LBI” is well-thought loyalty rules & intelligent schemes engine ensures your loyalty & engagement efforts move in the same direction. It helps you:

Flexibility to create a Point/Stamp/Rewards based program
Setup Offer Structure for all Clusters
Configure Business / Communication Rule
Define Customer Lifecycle Automation Workflow

Data Analytics Manager (DAM)

DAM is a real-time data analytics & clustering tool that offers:

Daily analytics on program performance
Predictive analysis & recommendations
Visual analytics on store performance, consumer cluster performance, ROI and more
Useful insights into loyalty members, loyalty purchases, repeat sales, top member contribution to the business & point analysis

Rewards Store

Available across all smartphone devices, online and on social media, Rewards Store™ offers an online/mobile infrastructure to help brands create a rewards ecosystem. Brands can simply pull in vouchers/offers from complementary brand partners or their own ecosystem. They can also create targeted rewards for different customer clusters. Reward with Points, Cash-backs or gift vouchers