CRM & Member Management
CRM & Member Management
CRM & Member Management
Member Connect & Activity Management
Customer information is invaluable in the new digital economy and is an invaluable asset for any retail operation.
The CRM interface of Paytm m’Loyal™ is designed specifically for brand managers in your organization.
Manage store
accounts
Manage loyalty member’s
database
Generate
reports
Schedule advertising &
promotional campaigns to
loyalty & external database
Schedule coupon
campaigns to loyalty &
external database
Its time to move from analyzing number of bills to analyzing your customer behavior. A favorable change in customer behavior, frequency of visit will impact your bill size positively. Paytm m’Loyal™ helps you capture vital customer data and invaluable trends to align your business and marketing campaigns to suit the needs of your consumer.
A strong CRM allows you to dynamically change parameters, capture information and slice / dice to create valuable insights.
Analyzing, customer purchase pattern, store performance, frequency of purchase allows you to create marketing campaigns that are targeted and result oriented. The ROI of a targeted campaign can go as high as 40%. Instant couponing or gratification to the customer at the Point of Sales based on his previous purchase history can help enhance your average bill value over a period of time.
Key Features
Customer lifecycle
management
Triggering
loyalty
Triggering
frequency
