mLoyal NPS
Measuring Customer Experience
Every year CMOs and marketing professionals are spending a lot of time and energy in rolling out with Loyalty Programs and improving customer experience to drive up incremental revenue. However very few are actually measuring the impact and going back and consistently ideating new strategies to improve the NPS Score.
WHAT IS m’LoyalNPS ?
With m’LoyalNPS, retailers can determine the loyalty of customers in real-time and act immediately to improve each customer’s experience.
The Net Promoter Score is a customer satisfaction, customer experience and loyalty indicator that measures the likelihood of customers to recommend a company, product or service to a friend or colleague. The Net Promoter Score asks one question which rates responses based on a 0 to 10 scale.
The Net Promoter Score is a simple-to-understand metric, which is why many businesses, including Fortune 500 companies, use it to keep track of their customer loyalty and retention. The Net Promoter System takes the Net Promoter Score to the next level and turns results into action. Helping retailers create a lasting impact on CHURN & RETENTION
Why m’LoyalNPS ?
According to Gartner, 80% of future revenue comes from 20% of existing customers. In the future, customer experience will become the true competitive differentiator for customers. Companies must create an exception customer experience to drive retention rates up and effectively monetize their customer base.
m’LoyalNPS Benefits
Measuring the customer experience impact
m’loyalNPS can also be used to capture detailed customer feedback along with the Score.
Integrated in real time with business transaction. Customers can rate their experience on the basis of business defined trigger points.
The Net Promoter Score is your ticket to taking control of your customer experience and maximizing relationships with current customers to increase retention, reduce churn and improve business processes. Using the Net Promoter Score scale in correlation with Customer Lifetime Value (CLV), retailers can determine which customers are promoters and offer the greatest opportunities for profitable growth.
Global experience Rating 2017
Source: Temkin Froup Q1 2017 Consumer Benchmark Study
or get in touch with your m’Loyal Consultant today!
